December 30, 2024
Gaza Cola expects to sell a million cans by end of 2024
UK-based beverage brand Gaza Cola is expecting to sell a million cans of its drink by the end of the year, according to its founder Osama Qashoo.
Qashoo told The Canmaker nearly 700,000 cans have been sold in the last four months and the beverage brand is now in its third production run, in which more than 800,000 cans are being processed.
Gaza Cola uses 250ml slim aluminium cans, which are mainly sold in packs of six and 24. During its second production run, the cans were manufactured by Polish canmaker Canpack and Luxembourg-based Ardagh Metal Packaging (AMP).
“Using cans to sell Gaza Cola is important because it’s bigger than the newspaper industry,” said Qashoo. “You can produce newspapers online but cans are physical, so they have a greater influence.
“Canmakers need to be supported and encouraged, because they can play a massive role in diversifying the beverage industry,” he added.
It was difficult for Gaza Cola to gain the confidence of canmakers when the brand was first launched, but now demand is increasing, other companies are getting in touch and offering their services, said its founder.
Qashboo also mentioned the BDS movement, a Palestinian-led movement that promotes boycotts, divestments and economic sanctions against Israel. He said it has resulted in several larger companies losing a portion of their market share, which smaller firms like Gaza Cola are starting to gain.
The beverage brand’s filling lines are mainly in Poland, but Qashoo said they are talking to other production lines around the world to try and meet increasing demand, while keeping the product affordable.
“The interest we are receiving worldwide, and mainly from the Middle East, is quite overwhelming,” he added.
Gaza Cola is a product of Palestine House, a Palestinian cultural organisation and non-profit community interest company based in London, UK. Palestine House has committed to investing 100% of its profits to sponsor community projects in Gaza and the occupied Palestinian territories, and its first project, rebuilding the Al Karama Hospital in the north strip of Gaza, has already begun.