Biopin-EOE

During the St. Petersburg International Economic Forum (SPIEF), RUSAL, a global aluminum giant, AB InBev Efes, a major brewing company, along with an aluminum packaging manufacturer and a leading Russian retailer, signed a significant strategic agreement focusing on circular economy initiatives in aluminum packaging, which aligns with Russia’s environmental priorities and all partners’ sustainability goals.   This pioneering project in Russia launched the country’s first beverage with ultra-low-carbon-footprint aluminum cans, covering the entire production chain from raw material mining to shelf placement with full traceability. RUSAL provided low-carbon aluminum containing recycled metals to make the cans, while AB InBev Efes developed a new special flavor and unique can design for its non-alcoholic energy drink VOLT Energy, now available in major Russian supermarkets.   RUSAL CEO Evgenii Nikitin stated that this is the first time Russia has used all available decarbonization methods—including low-carbon primary aluminum, recycled aluminum scrap and RUSAL’s self-developed ALLOW INERTA low-carbon aluminum—to produce metal for beverage cans. The aluminum used, with over 50% recycled content and ALLOW INERTA technology, cuts carbon footprint by more than half with hydropower support, reducing nearly 4 tons of CO2 equivalent per ton of aluminum.   AB InBev Efes CEO Nikolai Churnikov noted that the project sets a benchmark for circular economy collaboration in Russia, with full transparency in the production cycle, supporting Russia’s 2060 low-carbon strategy and the company’s 2035 ESG goals. Aluminum cans are 100% recyclable, and the partners plan to expand recycled aluminum use and promote supporting initiatives like waste sorting and environmental education.   This cooperation is a model for sustainable collaboration between metal and consumer goods manufacturers. RUSAL also aims to replicate and innovate this model with Chinese enterprises to provide more low-carbon, environmentally friendly product solutions.

Beiersdorf and Ball Corporation have achieved a major milestone in their strategic partnership by fully switching all Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminum, a significant progress for sustainable packaging and the circular economy.   Starting with a successful pilot in 2024, the 100% PCR aluminum packaging was fully rolled out in Europe last year, being used for many NIVEA MEN Deo sprays and some 8x4 sprays, which helps Beiersdorf cut aluminum packaging emissions greatly and strengthens Ball’s leading position in Europe.   This cooperation proves the technical and commercial feasibility of large-scale fully recycled aluminum packaging. Beiersdorf aims to reach Net Zero by 2045, while Ball is committed to reducing absolute emissions by 55% by 2030, both fulfilling their sustainability promises.   Aluminum is highly circular, recyclable without quality loss and 95% less energy-consuming to recycle than to produce from raw materials. This milestone calls on the industry to enhance value chain cooperation and promote circular economy, with Ball continuing to innovate for a Net Zero future.   Alupro has newly welcomed Zorbatek, a leading family-run aluminium recycling and processing company based in Ellesmere Port, as its member. With over 20 years of experience and ISO9001 certification, Zorbatek focuses on high-standard aluminium recovery, having invested over £5m in a cutting-edge facility and prioritizing R&D to boost recovery rates and material purity.   Zorbatek specializes in processing the UK’s 25,000 tonnes of annual zorba scrap (rich in reusable aluminium) to prevent landfilling. It plans to expand to 24/7 operations; its site manager Roy Bellis said joining Alupro will help engage more partners. Alupro’s Executive Director Tom Giddings praised Zorbatek’s role in specialized aluminium packaging recycling and looks forward to collaboration.

  Beiersdorf and Ball Corporation have achieved a major milestone in their strategic partnership by fully switching all Beiersdorf’s European aerosol cans to 100% post-consumer recycled (PCR) aluminum, a significant progress for sustainable packaging and the circular economy.   Starting with a successful pilot in 2024, the 100% PCR aluminum packaging was fully rolled out in Europe last year, being used for many NIVEA MEN Deo sprays and some 8x4 sprays, which helps Beiersdorf cut aluminum packaging emissions greatly and strengthens Ball’s leading position in Europe.   This cooperation proves the technical and commercial feasibility of large-scale fully recycled aluminum packaging. Beiersdorf aims to reach Net Zero by 2045, while Ball is committed to reducing absolute emissions by 55% by 2030, both fulfilling their sustainability promises.   Aluminum is highly circular, recyclable without quality loss and 95% less energy-consuming to recycle than to produce from raw materials. This milestone calls on the industry to enhance value chain cooperation and promote circular economy, with Ball continuing to innovate for a Net Zero future.